Professional summary
Product judgment for consequential systems.
AI-first product and digital transformation leader with 20+ years of experience spanning AI-enabled mental health technology, healthcare workflows, higher education, cybersecurity, enterprise software, machine learning, and SaaS platforms. Develops AI-powered systems, API integrations, and human-in-the-loop workflows; currently building a Model Context Protocol server for interoperable connections among AI applications, LLM platforms, and SaaS tools. Known for human-led ideation: reframing ambiguous problems, connecting ideas across disciplines, and turning unconventional concepts into roadmaps, MVPs, and measurable outcomes.
Core expertise
Skills and technologies
- AI Product Management
- Human-Led Ideation
- Model Context Protocol (MCP)
- LLM Integration
- AI Workflow Orchestration
- API & SaaS Integrations
- Human-in-the-Loop Systems
- Opportunity Framing & Solution Design
- Process Reengineering
- Product Strategy & Roadmaps
- Agile Delivery
- Change Management & Adoption
- Health Information Technology
- HIPAA & Security Awareness
- Digital Strategy, SEO & Generative Engine Optimization (GEO)
- Cross-Functional Leadership
Professional experience
Complete employment history
Product & Innovation Lead
EntheoAI / EntheoIM
- Leads product vision, AI architecture, workflow design, go-to-market strategy, partnerships, and responsible system development for a privacy-conscious, AI-enabled mental health education and professional workflow platform.
- Developing a Model Context Protocol server that enables interoperable connections among AI applications, multiple LLM platforms, and SaaS tools.
- Designs AI-assisted education, risk-screening, personalized intake, lead qualification, professional matching, client engagement, and continuity workflows with human oversight for sensitive decisions.
- Uses cross-domain ideation to reframe complex user and operational needs into differentiated product concepts, multi-sided journeys, structured workflows, and adoption-ready AI experiences.
President — Product, Operations & Go-to-Market
HL Manufacturing, Inc.
- Advises functional-food and wellness startups from concept through launch, combining product formulation, brand positioning, channel strategy, manufacturing operations, and digital systems.
- Guides bean-to-bar chocolate, hydrocolloid gummy, and functional ingredient programs while addressing cGMP, labeling, testing, quality, and compliance requirements.
- Translates early product concepts into scalable operating plans spanning formulation, fulfillment, technology integration, and market entry.
- Designed and launched a device-level retargeting and re-engagement MVP that improved mobile-ad monetization performance, including eCPM and conversion rates.
- Unified demand-ingestion APIs and automated offer approvals through business-rule logic, improving mediation and expanding revenue opportunities.
- Led roadmap, backlog, sprint planning, and cross-functional delivery with Engineering, Sales, Marketing, Support, and product peers.
Senior Product Manager
Tapjoy
- Identified an API integration flaw that prevented more than $500K in billing disputes and strengthened financial controls.
- Partnered with Google on third-party tracking capabilities and automated high-value offers representing $4M+ in monetization potential.
- Replaced a legacy reporting pipeline with a scalable OAuth-based API and managed integrations with Tune, Kochava, Adjust, AppsFlyer, and Google Analytics.
Product Manager / Product Support Manager
eBay Advertising
- Entered on contract to define global SLAs and technical support protocols for the Dynamic Ad Platform, then advanced into product management for its machine-learning evolution, mDAP.
- Led roadmap development, sprint planning, backlog grooming, retrospectives, and cross-functional delivery using Jira.
- Partnered with data scientists and engineers on product scoring, placement optimization, lookalike audiences, behavioral targeting, and persistent user identification.
- Activated user-behavior tracking on eBay.com mobile and coordinated DSP, tagging, segmentation, and data-pipeline integrations for campaign optimization.
- Brought in to diagnose and resolve a critical relevance problem affecting search across Kaiser Permanente’s web ecosystem.
- Analyzed traffic patterns, term frequency, stemming, dictionaries, content sources, and user intent to isolate technical misconfiguration and content noise.
- Removed irrelevant RSS content and restored useful KP.org-first results, improving discoverability and confidence in the search experience.
Campaign Manager — Contract
UCSF IT Security, University of California, San Francisco
- Hired by UCSF IT Security to help resolve a Management Corrective Action (MCA) issued after a failed audit, then designed and executed a campus-wide IT Security Awareness Campaign supporting HIPAA compliance for more than 16,000 faculty and staff.
- Partnered directly with the CISO and coordinated designers, agencies, offshore developers, media teams, and university leadership across a year-long education program.
- Created modular educational videos, prize incentives, and multichannel campaigns covering ePHI, theft and loss prevention, malware, DMCA compliance, and secure data disposal.
- Generated $30K+ in first-month sponsorship revenue, maintained zero security incidents during the active campaign, and created a model adopted by other medical universities.
- Led an 11-person design and engineering team delivering web, e-commerce, multimedia, search, and digital-transformation programs for startups and Fortune 1000 clients.
- Architected Unicart, an early B2B SaaS e-commerce platform, and launched a scalable employee continuing-education portal for Affiliated Computer Systems.
- Managed product strategy, project scope, payment integrations, SEO, client delivery, and business consulting for enterprise clients including Ericsson, Nortel, and ACS.
Education
Academic background
MBA, Business Administration
Southern Methodist University — Cox School of Business
2001–2003
B.S., Radio-Television-Film
The University of Texas at Austin
1988–1991
Languages
Communication
English — Native/Bilingual | Persian — Professional Working Proficiency | Spanish — Elementary Proficiency